About Us

We are an independently owned family business. We opened Baby Direct retail store 25 years ago and have a reputation locally for stocking quality baby goods at reasonable prices. Customer’s needs and satisfaction are high on our list of priorities and many local customers have returned to us with each addition to the family.

We are the largest leading independent nursery store in Essex our clientele and reputation have gone from strength to strength, built on the tailored one-to-one service we offer to ensure that every product you purchase is perfect for you, your baby and your lifestyle.

When you bring your baby home, there are many important little “things” you’ll need on hand...and you’ll find them all at great prices at Baby Direct. When it comes to big things, we have the Uk’s Largest display of prams, cots, pushchairs, travel systems, car seats, hi chairs and all other nursery equipment.

We have recently extended our showroom which features over 7000 sq ft of displays and products and 2000 sq ft of stock – you can feel free to browse at your leisure and if you do need any assistance, our dedicated staff are on hand waiting to listen to your needs, reassure you and guide you through the options. Come back as many times as you need – we understand the importance for every new mum and dad –to-be and are happy to help in any way we can.